Fuji Named Official Bike of Johan Bruyneel Cycling Academy

GO FUJI GO!

PHILADELPHIA, PA (01/14/08) – Fuji Bikes announced today its sponsorship of the newly created Johan Bruyneel Cycling Academy (JBCA). The relationship puts JBCA riders aboard Fuji Team Issue framesets for the 2008 season.

“We’re thrilled to be associated with not only one of the sport’s current icons – Johan Bruyneel – but also a premier academy that supports the development of U.S. riders,” says Karen Bliss, Director of Marketing for Fuji Bikes. “These kids, who wouldn’t necessarily get a chance to compete in Europe without this program, get to experience life as a pro – we’re happy to help them fulfill part of their dreams.”

The Fuji Team Issue frameset is made from C7 carbon fiber in a unique monocoque design. It is the same frame being ridden by riders on the Toyota-United Professional Cycling Team and select riders from Equipe Nurnberger and Advil-Chapstick teams this season.

The new JBCA Team will be announced in three weeks at the onset of a joint training camp in Albuquerque along side Bruyneel and his ASTANA Cycling Team. The academy will be tied into Bruyneel’s coaching approach and focus on a more broad-based cycling message of heath, wellness and energy conservation, with the kids working towards graduating to the pro peloton.

In addition to racing in Europe, the JBCA Team plans on racing their Fuji Team Issues in five U.S. events: the Tour de Gila, Valley of the Sun Stage Race, the Tour of PA, the Univest Grand Prix and the Commerce Bank International Pro Championships.

Based in Hertsberge, Belgium, the JBCA, formerly known as the Cycling Center is a development program run by veteran coach Bernard Moerman. The academy provides young, mostly American, riders a taste of European road competition. After successfully completing a rigorous application process, riders participate within the academy anywhere from a few months up to a year.

About Fuji / Advanced Sports, Inc.
Advanced Sports, Inc. (ASI), is a privately held corporation located in Philadelphia, Pennsylvania with distributors in over forty countries. Operating in the U.S. through the independent bicycle dealer network, ASI markets a full line of high performance bicycles including road, mountain, women’s, comfort, BMX and recreational bicycles under the Fuji, Kestrel and SE Bikes brands.

For more information, visit
www.advancedsports.com, www.fujibikes.com, www.kestrelbicycles.com, www.sebikes.com